Motivation! — Optimizing Images for Professional Looking Store.

Hello Folks! Last week we talked about momentum and how important that is in running a business. We know that we need to keep up our momentum and how that can be a challenge sometimes. Thinking about what and who we are working for can motivate us for sure.

In addition to inspiring ourselves it is also useful to look at ways to continually refresh our level of motivation. Another piece of motivation is that we are motivated by our peers. If we surround ourselves with other like minded individuals we are likely to stay excited about our business.

If you’ve ever been to a great business lecture or event that you really enjoyed you can attest to this.

This works on an individual level as well.

If you have and make friends in the business world that are living their business dream as well it will help keep you motivated.

Thanks Michael and Martha! I always enjoy talking to Michael and Martha ( entrepreneurs. First, they are a blast and Martha is as sweet as can be (if you know Michael, you know he is very sassy, lol; I’ll make sure to send him this post–he knows how he is)! Secondly, seeing their like-minded passion for helping their customers and growing their business always inspires me to keep motivated. 


Todd’s Pro Tip

Optimizing Images for Professional Looking Store

9 tips for a high converting professional store

When optimizing images in WordPress, you’ll need professional shots taken of specific products, venues or the staff that you wish to promote. But of course, you can supplement these with good quality stock images.

Nowadays you can find some great free stock images, as well as paid for images on a variety of websites.  If you’re not sure where to look, check out my Pro Tip Extra with loads of sites offering free and paid stock photos.

Optimizing images is essential from both a search engine optimization (SEO) viewpoint as well as creation of a great user experience. If your site is not appealing, your visitors are likely to shop elsewhere.

Bottom line–If you want to compete and sell online, invest in quality images for every single image displayed on your site.

1. Professional Images

Whatever you do, do not be tempted to use amateur or poor quality images on your website. To your customers they give the appearance of a poor quality shop that gives minimal effort into looking good. NOT the look a print shop should ever want to have!

2. Image resolution

We have all seen sites where the images are fuzzy or pixelated. But be honest, would you buy custom printed goods from a shop where their own website looked cheap and poor quality? Selecting the right resolution (number of pixels) for images is very important to prevent these issues. As a rule of thumb, images of around 1920 pixels wide are ideal for main banner images (ie: full-width images) as they will display properly on most desktop computers. Using images beyond 1920 pixels is unnecessary and will likely hurt your site due to loading speed (mentioned below).

Just don’t make all your images 1920 pixels, try to size your images for their intended purpose. If the image is for a product photo, it should be smaller to fit the location it will be displayed. your image is to enhance a blog post or page, images should be smaller to reflect the fact that they will be displayed at a smaller size. We recommend product photos to be consistent and never less than a size of 800px x 800px.

Whatever the pixel dimensions of your image, ensure the file size is as small as possible. An easy way to do this is to save them at 72dpi. (See also optimization below)

3. File Names

I know it is super easy to grab a photo you took and shared on Facebook to then upload to your website, heck, I’ve done this exact thing plenty myself. But I want to tell you, please don’t do it!!! When you save an image from Facebook (or anywhere online) the filename of the saved file can be some horrible long number thing that makes no sense whatsoever. Filenames should always be something meaningful for any and everything you upload to your shop.

So before you upload an image to your Media Library, consider the filename. What is the purpose of this image? Where is this image going to be used? What key words are reflected in the image? With those things in mind, change the filename to match what you considered. For example, if you are posting a new kid’s t-shirt product, you could make the product photo image name something like “kids-crew-blue-tshirt.jpg”. See how much better that is rather than something like “5RW32klkjdieadjgkjd.jpg”? Your SEO will thank you for this one simple step as it tells search engines what your images represent.

Whatever the keyword you want the page to rank for, make sure it appears at the beginning of the image file name for improved SEO.

4. Title

Don’t worry about the title as it has no impact on SEO, but it does allow you to more easily search and find your image later when your media library becomes large.

5. Alt Text

This field is so easy to skip and ignore, but do so at your SEO peril. This is the most important field for SEO. It helps Google understand what your image is about, and hence the description you use must be in line with your focus keyword. However, don’t be tempted to stuff keywords here. Keep the text clear, concise and relevant because if the image can’t be shown to a user (eg. they have turned off images in the web browser or are using a screen reader) the Alt Text is displayed to them. This is also extremely important for visually impaired visitors.

In our example, we used “Custom Face Masks”.

6. Caption

The caption is not necessary for SEO but it has its place in certain circumstances. The caption is used to display under your image. If you feel it will benefit your users, then add captions; if not, leave this field blank.

7. Description

Again of no benefit to your SEO. But you can add in descriptive details here, such as when the image was taken for example. Just be careful as there are places on your site where this description will be displayed to your users and it may not be nicely displayed depending on the location. Always test if you are unsure.

8. Image Compression

Vital for both SEO and user experience.  Your website likely contains many images, icons, texts and various coding…each adds a little bit to the loading time of your site. The slower your load speed, the lower ranking you get with Google and the longer it takes the page to load the more likely your visitors will abandon your site in favor of another.

Remember back a few weeks ago we talked about image optimization? If not, please do yourself a favor and go re-read that article. You should NEVER upload any image to your website without first optimizing it on your computer.  All CoolMo Design websites have been pre-configured to use appropriate size images for each image location but initial optimization is your responsibility; remember – the faster the better!

9. Automatic Image Compression

In addition to your image optimization we include a variety of advanced tools on all e-commerce websites to automatically optimize images even further. These tools enable website images to be served at the appropriate size for the best web page loading speed possible.

Having these automatic tools in place helps increase page loading speeds and provides an even better user experience

However, I want to stress the importance of optimizing your images BEFORE adding them to your website. I simply cannot stress this enough.

Please do not skip that step.

I hope you have enjoyed this article, 9 straightforward tips to help you optimize images on your e-Commerce website with CoolMo Design. Following these steps will help keep your users happy and help with SEO ranking.

Don’t Forget!!!

As with all things when you are creating or editing content in your Dashboard, be sure to hit that Publish or Update button to save your changes.

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